Being an online bookie can be a real grind, especially when you’re new and inexperienced. You’re likely going to remain a “rookie” for a considerable amount of time.
Your goal when you first start your bookie business should be growing organically through family, friends, and associates. Building a solid base of active players that are going to remain loyal to your bookie is imperative if you want to eventually become a star in the industry.
Your friends and family are going to be your most loyal players, so growing organically through word of mouth referrals is ideal. Once you have a solid base of active players making you money every month, you can start setting aside a marketing budget. You can even use free marketing opportunities such as social media. Twitter, Facebook, and InstaGram are popular social media websites.
There is plenty of gambling discussions on these platforms and contributing value to these discussions can get your name circulating among bettors, which could end up leading to finding new players for your bookie. With some experience, everyone can learn to market a bookie and find new clients. What separates rookies from stars in this industry is the ability to retain clients that stay loyal to your brand.
Tips for Retaining Your Sportsbook Clients
If you’re unable to retain your clients then you’re going to be constantly running in circles. You may be a marketing genius, but if you lose players as fast as you bring them in, you’re not going to grow.
Here are some simple tips you can implement to help you go from rookie to star quickly:
● Betting Selection: Give your players as many betting options as possible. The top PPH shops give you the ability to run a sportsbook, casino and racebook. The only thing you won’t be able to offer is online poker, which means your players are less likely to leave.
● Service: The leading price per head services handle the day-to-day work. They’ll handle all support requests and accept bets through a call center. However, as a bookie owner, it’s a nice touch to reach out to your players every month to make sure they’re happy with things.
● Promotions: You don’t necessarily need to offer some big bonus that’s -EV for your company to impress your players. A simple contest or free bet during events like the Super Bowl goes a long way to keep your players happy while not costing you a lot in promotional costs.
If you want to become a star bookie in the industry it’s going to take time. Don’t expect anything to happen overnight, but with the right work ethic you can become rich from the bookie industry.
You’re going to spend a lot of time and money finding new clients for your bookie. With that being said, it only makes sense you would spend as much time retaining your clients. Don’t think you’re going to have a customer for life just because they signed up for an account with your bookie.
More Pay Per Head tips:
1. How to Become a Bookie
2. Boost your sports product
3. Maximize Your Profits
4. Steps to Build a Business On a Budget